To call Prime Time Sports another sports talk radio show, is kind of like calling the Toronto Maple Leafs a “former Stanley Cup winner”. Both statements fail to tell the entire story.

Five nights a week, Prime Time Sports on the Fan 590, and its network of syndicated stations across Canada, goes beyond the scores and the mundane athlete interviews, to talk about sports in a way that educates and informs. Host Bob McCown talks to the decision makers, the powerbrokers, and the ones who really shape how fans digest their sports. Athletes don’t say enough, so McCown talks to the ones who will, in his own unique way, of course. This is what makes PrimeTime Sports the most listened to radio program in Canada.

McCown’s style is perfectly suited for talk radio, where he is known to be engaging and enraging, sometimes in the same conversation. Famous for tough questions, and even tougher debates, McCown gives sports fans something they desperately need. A dissenting voice… even if they don’t want to hear it. This is not to say McCown is always right, but he sure makes an argument convincing, no matter what side of the fight he is on.

For more than 35 years, McCown has been entertaining sports fans in Canada on a variety of platforms. He was also the first public address announcer for the Toronto Blue Jays in their inaugural season in 1977. He was also the original host of Global Television’s Sportsline, the first national nightly sports highlight show. After moving to radio full-time in 1989, McCown returned to television as the host of The Business of Sports  on TSN and Rogers Sportsnet. McCown's was the first voice heard on the FAN when they launched in 1992.